Announcement of the exhibition THE REVERSE SIDE OF THE CITY 100 YEARS AGO

THE REVERSE SIDE OF THE CITY 100 YEARS AGO: PHOTOS FROM THE COLLECTIONS OF DOCTORS VLADIMIR ĆEPULIĆ AND LUJO THALLER
study exhibition from the funds of the Croatian Museum of Medicine and Pharmacy CASA
Ethnographic Museum, Zagreb, March 21 – May 19, 2024.

 

The exhibition and catalog will present a special view of Zagreb’s housing misery through the lens of social pathology, with an emphasis on tuberculosis in the first decades of the 20th century, based on the preserved collection of photographs from the legacy of the doctor Vladimir Ćepulić (1891 – 1964), one of the presidents of the Croatian Medical Association (1935 – 1945) and Lujo Thaller (1891 – 1949), the founder of Croatian medical historiography. The photographs of social misery that are presented in the exhibition were created at the instigation of doctors Vladimir Ćepulić and Lujo Thaller with the purpose of shaping a kind of confirmation of the questioning of the organic basis of society in the first half of the 20th century. At the same time, as part of health education campaigns, they contributed to the establishment of a new system of values within medicine and society. The aforementioned collections, which contain a total of 132 photographs, are today in the Croatian Museum of Medicine and Pharmacy of the Croatian Academy of Sciences and Arts, and will serve as a starting point for considering the occurrence of social photography in Croatia, as well as social medicine/pathology with a special emphasis on tuberculosis at the beginning of the 20th century. Their early appearance as a hitherto unnoticed segment of social photography in Croatia and their museological value as an acquisition of the first Museum for the History of Healthcare in Croatia, which was founded in Zagreb in 1944 at the Croatian Medical Association, will be highlighted.

In addition to catalog descriptions and photographs of all exhibits, the bilingual exhibition catalog (Croatian/English) will contain an introductory text by Prof. Ph.D. Stella Fatović-Ferenčić, MD, historian of medicine, permanent scientific advisor from the Division for History of Medical Sciences and director of the Institute for History and Philosophy of Science, CASA, Ph.D. Martin Kuhar, MD, research associate at the Division of History of Medical Sciences, CASA, and Silvija Brkić Midžić, museum advisor and director of the Croatian Museum of Medicine and Pharmacy, CASA.

The exhibition was organized on the occasion of the 150th anniversary of the founding of the Croatian Medical Association.

In addition to the exhibition, lectures, workshops and professional guidance will be organized.

IMPRESSUM OF THE EXHIBITION

PROJECT HOLDERS
Croatian Museum of Medicine and Pharmacy, CASA
Academician Marko Pećina, head of the Museum
Prof. Ph.D. Stella Fatović-Ferenčić, MD, deputy head of the Museum
Silvija Brkić Midžić, professor, director of the Museum
Division for History of Medical Sciences, Institute for History and Philosophy of Science, CASA
Ph.D. Martin Kuhar, MD

PARTNERS IN THE PROJECT
Croatian Medical Association
Prof. Ph.D. Željko Krznarić, president of the Choir
Ethnographic Museum, Zagreb
Ph.D. Zvjezdana Antoš, director

AUTHORS OF THE EXHIBITION CONCEPT
Silvija Brkić Midžić, prof.
Prof. Ph.D. Stella Fatović-Ferenčić, MD.
Ph.D. Martin Kuhar, MD

CURATOR OF THE EXHIBITION
M.Sc. Željka Petrović Osmak

THE ARTISTIC SETTING OF THE EXHIBITION, VISUAL IDENTITY AND GRAPHIC DESIGN OF THE EXHIBITION MATERIALS
Studio Rašić
Ante Rašić

TECHNICAL SETUP OF THE EXHIBITION
Restoration and preparation workshops and technical service of the Ethnographic Museum

PREPRESS
Studio Rašić
Ankica Penava-Pejčinović

PUBLIC RELATIONS AND MARKETING
Ivana Lušić

DIGITIZATION OF MUSEUM MATERIALS
Goran Vržina

ACCOMPANYING PROGRAM
Lorena Martinić, Anastazija Petrović, Silvija Vrsalović

The realization of the exhibition was financially supported by the Ministry of Culture and Media of the Republic of Croatia, the City Office for Culture and Civil Society of the City of Zagreb, the Croatian Medical Association and the Croatian Thoracic Society Toraks.

The digitization of museum materials was financed by the Croatian Science Foundation within the project IP-2019-04-1772.

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